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I am a results-driven Project Manager at Playtech, CRM Consultant and Author, focused on AI, automation, and business process optimization.

With an MBA and a fine arts background in ceramics, I offer a rare fusion of creativity and structured analytical thinking. As a CRM Consultant, I specialize in helping organizations design and implement scalable systems that drive customer retention, engagement, and lifetime value. Over the years, I’ve developed a strong passion for automation, not just as a technical tool, but as a strategic enabler of efficiency, accuracy, and growth. My work primarily focuses on the iGaming and online casino industry, where I streamline complex workflows, reduce manual efforts, and integrate AI-powered solutions to boost performance. I partner closely with cross-functional teams to uncover automation opportunities in customer service, marketing, and operational pipelines. Beyond my consulting career, I am also the author of the business-themed fiction Sans Oyunları A.Ş., where I blend storytelling with corporate dynamics to explore modern challenges in business leadership and technology.