With an MBA and a fine-arts background in ceramics, I offer a rare fusion of creativity and structured analytical thinking. For 10+ years in the iGaming and online-casino industry I've architected centralised PAM, CRM and middleware systems that turn fragmented gaming & marketing stacks into one intelligent engine — driving retention, engagement and lifetime value. I climbed from the support floor to Head of CRM, and today I'm the founder of NoventisLab, an independent software studio shipping automation, SaaS and autonomous-AI products. I'm currently open to senior CRM / marketing-automation leadership roles.
Founded an independent software studio. Designing and shipping vertical SaaS, CRM-driven apps and a fully autonomous AI content system — leading product, architecture and go-to-market, plus automation & CRM consulting.
Led marketing-automation strategy and architected the CRM and middleware systems end to end — integrating Outreach, XtremePush, Intercom, Galaxy and Betsoft into the central PAM and turning it into a fully automated bonus engine.
Delivered complex platform projects for international operators, coordinating 4 dev teams (40+ engineers) under Agile Scrum, with AI-driven analytics and full GDPR / Responsible Gaming compliance.
Promoted to Head of CRM within 6 months. Built the proprietary Neon CRM, multi-tier loyalty programmes (Diamond→Bronze, HVC) and a VIP programme used across Olympic and OlyBet brands.
Ran CRM campaigns across international markets and led the Fast Track CRM implementation — automated workflows, lifecycle journeys, segmentation and A/B testing.
Progressed from Customer Service through Shift & Team Lead to Complaints Handler, working with CRM, Payments, Risk & Fraud and Compliance.
Most of these I build under NoventisLab, my studio — from autonomous AI systems to vertical SaaS.
An independent, non-sponsored platform bringing Estonia's news to Turkish-speaking audiences. A fully automated AI system scans daily Estonian news, finds expat-relevant stories and generates original, copyright-safe articles.
A fully autonomous AI content pipeline that generates music and videos, tracks trends and self-publishes across streaming platforms — no human in the loop.
A bespoke member portal I designed and built from the ground up for a private fraternal organisation — member management, personalised Zoom meetings with auto-attendance, dues, candidate handling, archives and a full automated CRM. Live on the App Store.
A membership community & subscriptions app for private member organisations — forums, member tooling and billing, in TestFlight beta on a production backend.
A lightweight Android app that streams real-time audio from your phone's mic straight to connected headphones — built to help loved ones with hearing difficulties.
A multi-tenant fleet & logistics platform for transport companies — real-time GPS tracking, driver PIN verification, TMS API integration and live maps in one place, from small carriers to large operations. With a native iOS & Android driver app, detailed reports and waiting-time alerts.
An in-depth guide to the iGaming industry — from the history of games of chance in Turkey to the operational structures of international iGaming companies. Written for both industry professionals and enthusiasts.
Open to senior CRM & marketing-automation leadership, advisory and select product collaborations. The fastest way to reach me is email.